Human slavery, more timely than ever.
"You have people working before resting:
to open and close ditches all day, so give them their jobs .... both need"
In the 60 and 70 are promised for 2000 a leisure society which would be enough work 3 or 4 days a week to solve all the needs of man and he could "be" in many activities - hobbies, crafts ... for personal development ..... QUALITY OF LIFE ...... but .. LEISURE
"THE BEST ENGINEERS IN THE SERVICE OF THE REDUCTION IN THE QUALITY OF THE PRODUCTS"
"What makes this country great (U.S. )-went on to say the manager of the advertising agency BBDO , One of the world's largest is the creation of needs and desires, creating dissatisfaction with the old and outdated ". I mean consume without limits ...
"You have people working before resting:
to open and close ditches all day, so give them their jobs .... both need"
In the 60 and 70 are promised for 2000 a leisure society which would be enough work 3 or 4 days a week to solve all the needs of man and he could "be" in many activities - hobbies, crafts ... for personal development ..... QUALITY OF LIFE ...... but .. LEISURE
obsolescence
"THE BEST ENGINEERS IN THE SERVICE OF THE REDUCTION IN THE QUALITY OF THE PRODUCTS"
"What makes this country great (U.S. )-went on to say the manager of the advertising agency BBDO , One of the world's largest is the creation of needs and desires, creating dissatisfaction with the old and outdated ". I mean consume without limits ...
Long ago, consumer products are manufactured to last.
But by the 1920, a group of businessmen realized that the more lasting its products, they earned less money. and people spend less time buying.
And so was born what is called planned obsolescence , reduction deliberate taking of life of a product to increase consumption. Since then, manufacturers have designed their products to fail. Cosima
Dannoritzer
The director ("If you talk trash") echoes this documentary film one of the practices that have become the foundation of modern economics (many experts even believe that was a key role in ending the Great Depression.)
The production travels to France, Germany, Spain and the United States to investigate the economic obsolescence and presents alternatives to the difficulty of proceeding with the unlimited consumption of resources and time.
But by the 1920, a group of businessmen realized that the more lasting its products, they earned less money. and people spend less time buying.
And so was born what is called planned obsolescence , reduction deliberate taking of life of a product to increase consumption. Since then, manufacturers have designed their products to fail. Cosima
Dannoritzer
The director ("If you talk trash") echoes this documentary film one of the practices that have become the foundation of modern economics (many experts even believe that was a key role in ending the Great Depression.)
The production travels to France, Germany, Spain and the United States to investigate the economic obsolescence and presents alternatives to the difficulty of proceeding with the unlimited consumption of resources and time.
BUY - TAKE - BUY
Part 1 / 4
Part 2 / 4
Part 3 / 4 THE CASE FOR IPOD Y SU BATTERY DURATION CORTISIMA
Part 4 / 4 technique CRADLE TO CRADLE y DECRECIMIENTO
your time is too important for you to spend the "shopping" -
not wear your children to "enjoy" the mall-not the corrupt, better to park on the mountain, the beach . . To paint, play
NEXT YEAR WILL "TAKE" THE COLOR ORANGE. PULLING THE CLOTHES GO 'OLD. " ....
summary reflects documentary
Batteries
to 'die' at 18 months to be released, printers that are blocked on reaching a certain number of prints, lamps that melt a thousand hours ... Why, despite technological advances, l consumer products last you less and less?
Shot in Catalonia, France, Germany, USA and Ghana, Buy, shooting, shopping, a journey through the history of a business practice that involves the deliberate reduction in the life of a product to increase consumption because, as published in 1928 an influential U.S. magazine advertising, "an article that does not wear is a tragedy for business."
The documentary, is the result of three years of research have made use of little-known archival footage, offers exhibits and displays disastrous environmental consequences resulting from this practice . It also presents several examples of the spirit of resistance that is growing among consumers and includes the analysis and opinion of economists, designers and intellectuals who proposed alternative ways to save the environment and economics
This cartel was called Phoebus and never officially Buy existed but, shoot, buy the paper shows us that is the starting point of obsolescence, which is now applied to next-generation electronic products such as printers and iPods, and that was also applied in the textile industry with consequent disappearance of the means to test runs. Consumer
rebels in the Internet age
Throughout the history of the scheduled expiration, the film also paints a fresco of the history of economics in the last hundred years and provides an interesting fact: the attitudinal change in consumers through the use of social networks and the Internet. The Neistat brothers case, the computer programmer or Catalan Vitaly Kiselev Marcos López, give a good account of it.
Africa, first world electronic landfill
disposable
This constant has serious environmental consequences. As we see in this research, countries like Ghana are becoming the first world electronic trash. To arrive there periodically hundreds of containers full of waste under the label of "second-hand material" and the umbrella of a contribution to bridging the digital divide and eventually taking the place of rivers or fields where children play.
L a blender, 'five', the toaster, "will hopefully three", the household appliance brands, "impossible to repair many times it is impossible to locate the part "... More arguments to make him desist from the repair.
Conrado Martinez, manager of repairs Servat, has in mind the duration of many products and lists with ease. Meanwhile, in Cuba, the same cars from the fifties Havana a traverse across decades.
Just touring the island to ensure that faults are not predetermined their destiny.
Conrado Martinez, manager of repairs Servat, has in mind the duration of many products and lists with ease. Meanwhile, in Cuba, the same cars from the fifties Havana a traverse across decades.
Just touring the island to ensure that faults are not predetermined their destiny.
The term 'planned obsolescence' does not appear as an epigraph in any university, as Moses says Llord, professor at the University of Oviedo in History and Economic Institutions. Underground interest.
"It is a process which, precisely because nature, has not been fully exposed. Reduce time life is part of the strategy to manipulate consumption, without mentioning because influence the price , and therefore there is no research that has affected much with respect to the perspective of economic history " .
"It is a process which, precisely because nature, has not been fully exposed. Reduce time life is part of the strategy to manipulate consumption, without mentioning because influence the price , and therefore there is no research that has affected much with respect to the perspective of economic history " .
Where does appear implicitly reflected planned obsolescence, however, is treated in business and accounting. It is still another parameter to consider in the cost of a business: logistics, marginal cost, profit margin, and product life. When damaged, it will generate a new need known consumer and competition times. In fact, included in their sales strategies and advertising campaigns. It is likely that when the first iPads breakdown, RIM, with its Blackberry products, and other competitors, have ready your new and improved 'tablets', calculating the time to obsolescence of Apple. Students learn engineering and design, from the school, which determine the duration of the product is a basic requirement of the companies they work. Just as engineers from Philips in 1924 had to reduce hours of life of their bulbs, Apple had to score 18 months as the limit of operation of the first iPods.
Pathologies as modern as kleptomania or compulsive shopping does not really cease to be reflections of "the current lack of ideological systems. In between sociological problems associated with lack of ideals and goals clearly in people's lives. "
"We are subjects'
Dacio Alonso, president of the Consumers Union of Asturias:" the citizen is the sovereign of the market, but the subject " .
In this sense, adds that the consumer is mercy manufacturer who "is who has the financial capacity and broadcast messages, advertising, who has the upper hand in the end ".
" Remember that when you buy you are voting. "
Another type of control would which can be exercised by the public authorities, and in the case of the English state could have come from the hand of the Law of Guarantees, the result of the transposition in 2003 of a European Union directive. But "because of industry lobbyists "did not help to protect against such premature failure.
The minimum guarantee is dated in two years, but in reality until six months of any product is replaced almost automatic from there because the consumer is required to prove that there has been misuse .
Alonso believes that "a missed opportunity that the guarantee was just that, a way to force the manufacturer to fulfill its commitment to quality" enduring relationship with the client. And it could not be otherwise than not using highly reliable materials.
Although, as noted Jose Manuel Gayo, manager of North Appliances and engineer, "if you do washing as before, which lasted twenty-five, we could not pay the price today would cost a thousand euros a washing machine." Alonso confirms this thesis, but also states there enough evidence to sustain that can last over . Proof of what he says is, it claims, that you l manufacturers 'fought by not having to ensure their products three, four or seven years . "
Everything was' in six months' .
In this sense, adds that the consumer is mercy manufacturer who "is who has the financial capacity and broadcast messages, advertising, who has the upper hand in the end ".
" Remember that when you buy you are voting. "
Another type of control would which can be exercised by the public authorities, and in the case of the English state could have come from the hand of the Law of Guarantees, the result of the transposition in 2003 of a European Union directive. But "because of industry lobbyists "did not help to protect against such premature failure.
The minimum guarantee is dated in two years, but in reality until six months of any product is replaced almost automatic from there because the consumer is required to prove that there has been misuse .
Alonso believes that "a missed opportunity that the guarantee was just that, a way to force the manufacturer to fulfill its commitment to quality" enduring relationship with the client. And it could not be otherwise than not using highly reliable materials.
Although, as noted Jose Manuel Gayo, manager of North Appliances and engineer, "if you do washing as before, which lasted twenty-five, we could not pay the price today would cost a thousand euros a washing machine." Alonso confirms this thesis, but also states there enough evidence to sustain that can last over . Proof of what he says is, it claims, that you l manufacturers 'fought by not having to ensure their products three, four or seven years . "
Everything was' in six months' .
repair cost
... the best mixer was manufactured in Martorell Spain and now comes from China. Sell \u200b\u200bit for fifty euros, and labor costs and repair time seventeen. Not brought to account. "
Example of ink cartridges : "My theory is that the printer you the gift, you have a multifunction fifty euros.
Now, I know many cases in which, finished cartridge, the printer ran out and bought a new . The brands they know the business is in consumables. "
Now, I know many cases in which, finished cartridge, the printer ran out and bought a new . The brands they know the business is in consumables. "
The economic advantage to get rid of an appliance that has broken out of warranty at this point seems indisputable, but many voices raised calling for his vision.
In developed countries , put increasing emphasis on recycling, but not seen what happens when an old washing machine is broken, even when you take your obsolete computer to the store to get rid of it with the best of intentions.
Danoritzer Cosima, in his documentary 'Buy, pull, buy', shows the devastating picture of a landfill refrigerators, dishwashers, laptops, all kinds of appliances, stacked in Ghana. Enter the African country under the label of second-hand goods.
In developed countries , put increasing emphasis on recycling, but not seen what happens when an old washing machine is broken, even when you take your obsolete computer to the store to get rid of it with the best of intentions.
Danoritzer Cosima, in his documentary 'Buy, pull, buy', shows the devastating picture of a landfill refrigerators, dishwashers, laptops, all kinds of appliances, stacked in Ghana. Enter the African country under the label of second-hand goods.
This line expresses Caramés Gem, Head of Sustainability Asturian Quality Club, stating that "waste generation always has a cost, both economically and environmentally, so a key aspect is the analysis cycle of product life and thus take into account all the environmental impacts that are generated from within the product design to final disposal. " Littering is expensive, but not who produces it. And do not blame only the obsolescence scheduled allegedly imposed by the manufacturers. For Victor Rodriguez, Professor of History of Mass Communication at the University of Oviedo, planned obsolescence is the first pillar of the present growth society.
But the second, and not least, is advertising, "which makes us buy things we do not need, or do we buy a product because it has a particular brand." The third "would credit that n allows you to buy what you do not need with money we do not have."
But the second, and not least, is advertising, "which makes us buy things we do not need, or do we buy a product because it has a particular brand." The third "would credit that n allows you to buy what you do not need with money we do not have."
The solutions are in the air. Either decrease, repair and do not pull, or perhaps adjust consumption to the real needs . Succumbing to obsolescence as an inevitable nuisance occurs regularly in your kitchen, at work, in your car, is not the only way. At least if we look at the currents of thought that are becoming increasingly relevant, especially online, where they have begun to emerge all proposals and forums against it.
Mobile short lifespan, printers that are damaged and can not be fixed (the fix is \u200b\u200bmore expensive to buy another), iPods are programmed to the battery dies within a year. We sell happiness through unlimited consumption and craving sick of no matter the ecological footprint of this waste. Posterity will not forgive us. Other generations left us cathedrals, we will no longer waste. For now, in the Third World. Although forbidden, there are all electronic waste. The Catch: send them as second-hand products. Most do not be repaired and are left in landfills. Buy, shooting, shopping. A philosophy, a disease, a form of stop wishing. Tic-tac, tic-tac. The time is just. No matter: buy another time.
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